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The competition is a tool to enhance the cultural and natural heritage of the areas of the Po Delta Park where the production of RICE is an integral part of the local economy of some areas, but not only, all over the world there are areas where the production of this food is an integral part
as decisive for the economies and for the daily sustenance of the resident populations.

RICE can be defined as a basic element in the "diet of the world" and is well integrated as an element of union with the theme of EXPO2015: FOOD.
The play on words RICE…AND SMILE, wants to go further, capture the public's attention with the parallel themes of nutrition and happiness.
Production, processing, consumption, of the RICE element are linked to the happiness, vitality, feeling, emotion, of a SMILE